Otherlinks – The Origins and Popularity of Streetwear

Embraced heavily by artists like Kanye West and A$AP Rocky, streetwear fashion has occupied an important place in modern fashion.


The style has grabbed the attention of trendsetters around the world.


Fueled by the output of premium apparel labels like Supreme and unique and smaller streetwear brands like OtherLinks, there are still some people who wonder what streetwear actually is.


There is also a lack of awareness about the origins of the style and what makes it trendy.


We are here to answer these questions.

Women Street Style Clothes 2019

An All-Encompassing Umbrella

Streetwear is usually described as contemporary and casual clothing most preferred by urban youth subcultures.


The aesthetic style of the clothing is distinct from others and has roots in skate culture and Californian street-style fashion.


However, this explanation is still vague.


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Since streetwear and urban style vary from person to person, a more holistic definition of streetwear would describe it as an all-encompassing umbrella.


It has influences and elements from various thematic styles and genres of fashion. It liberally borrows from disparate influences like haute couture, hip-hop, and utilitarian clothing.


Enthusiasts and followers of the streetwear genre are more likely to take a style and put their own stamp on it.


Reinvention of something pre-existing by merging it with the street subculture is a defining quality of streetwear.


This is why you will find a range of different versions of urban streetwear on websites like OtherLinks. Diverging elements are poached from influences like high fashion, Japanese street fashion, surf culture and skate culture and incorporated into sportswear.


Its an amalgamation of different flavors that allows people to individualize it.

The Origins

The Origins

Even though there is no certain way of tracing the origins of streetwear or urban style, some speculate that the seeds of the style were planted during the 70s.


With punk rock and early hip-hop movement starting to gain momentum in the broader cultural zeitgeist, various brands began marketing what can be considered early versions of streetwear.


These brands borrowed their aesthetics from cultural movements that were popular with the youth of that time.


Heavy metal and punk rock aesthetic bled into streetwear to create an entirely different look.


Following the same principle, skate culture also became a point of inspiration for streetwear. Skate cultures DIY aesthetics gave streetwear an urban edge and helped the style become popular with the youth.


This gave birth to the very notable streetwear style that took the fashion industry in the late 80s and early 90s by storm.


Brands like Nike and Champion continued to innovate and bring forth collections that made them the face of streetwear.


This style saw continued popularity in the media.


The 90s ushered an era of bling and flashy opulence.


This gave luxury brands an opportunity to test the waters of streetwear. Due to these developments, streetwear continues to dominate conversations in fashion till this day.


The streetwear that we see now became popular with hip-hop. Thats why streetwear became more popular globally when hip-hop became more main stream in the 2000s.

Peoples Movement

People’s Movement

Despite the involvement of big fashion and apparel players, streetwear is seen as a movement that began with the people and is still kept alive by the people.


There are no rules in street fashion as it keeps evolving.


The open nature of the style allows individuals to express their distinct style and gives opportunity to more obscure brands for making their mark.


It gives people the liberty to break from the monotony of mass-produced fashion and add an element of individuality to truly represent themselves and their aesthetics.


Alternative brands like OtherLinks offer different streetwear and trendy clothing options that you can mix tastefully with different pieces to create your own personalized look.

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