Digital Marketing is an important facet for any business looking to grow their image online. Yet marketing paves little way on the path to success without search engine optimization (SEO). In recent years SEO has begun to ramp up and evolve to fulfill the needs of users across the globe. While this growth can be expected, a lot of businesses who aren’t focused on these changes are being left behind in the dust.
Building your SEO doesn’t just stop. Like a car, it requires maintenance and repair. Since SEO is always evolving, your business website should be too.
Here are 3 reasons why your business probably isn’t doing SEO right
You’re Not Focusing on Longtail SEO:
Longtail SEO is the way to go if you want to minimize competition, rank faster, and create better sales conversions. It’s become more common for users of search engines to ask questions or seek advice using longer sentences or more complex verbiage. For example, the odds are, if you are looking for the length of a standard surfboard, you’re not going to type in, “Surfboard,” and then weed through all the results to find the answer.
Instead, you’re going type in your exact question using the term, “what”. This is likely to give you an answer right away as opposed to weeding through a lot of other irrelevant information on surfboards. If you’re a company selling surfboards you could see how having an article based on surfboard length could win you that visitor and at the same time, since you happen to sell surfboards that person might choose to buy from you since they are already there.
Also Read: What is article submission in SEO
Longtail keyword content primarily focuses on adverbs like:
If you’re developing long-tail content and keywords, the best place to start is to consider what questions your customers are frequently asking you about your products. These questions can give you a plethora of solid content ideas for ranking on Google.
Longtail SEO is also going to help you win over the newly added “Google Snippet.” You see, when a customer is asking a specific question, Google runs an algorithm to determine who has the best answer and relevant content to that information. They then are featured in a box at the top of the results. Google’s algorithm extracts the answer from the content and features it in a way that makes it crystal clear to the searcher.
A great way to get started on your longtail keywords if you’re limited on time is to hire out quality business SEO services.
Your Website Isn’t User-Friendly
Google knows and can see everything that makes up your website. As of late, they have begun to focus on the user-friendliness of a website too and not just through desktop but mobile as well. It’s always been thought that Google calculates the user-friendliness of a website based on bounce rates and dwell times alone. However, it would seem they have developed even more ways to rate this aspect in recent years.
At the beginning of 2019 Google even made the announcement that they would be introducing mobile-first indexing utilizing the crawling capabilities of their GoogleBot. They stressed the importance to businesses everywhere in making their mobile website versions, friendly, relevant, and filled to the brim with great content moving forward.
Why have they taken the strides to implement this? Mobile browser usage has spiked in the past few years. More people are turning to their phones for answers and Google Searches so, in turn, Google is assuring these users are getting the full user-friendly experience as that of desktop users.
You’re Not Updating Your Website Content
Has your website remained stagnant over the years? You should consider updating or adding content to your website on a regular basis. Blog posts, meta tag updates, and product descriptions all make up a large part of your website SEO ranking. Some argue that because they have been ranking well, why should they change? The answer is competition.
You’re not going to rank well forever and there are many questions being asked daily by users on search engines that you could be discovering and answering in order to draw more business to your website.
Liz Roncevic is the founder and owner of Bizmap LLC, a digital marketing and SEO agency located in Northern NJ.
Liz and her company are committed to growing businesses by putting them on the online map. Bizmap LLC combines powerful and effective online marketing with innovative technologies to give clients a strategy that works.