Since Facebook enjoys the largest number of followers, you could be forgiven for assuming that it is also the best option for promoting your e-commerce business. As far as user engagement is concerned, Instagram tops the list and it is significantly more beneficial for boosting brand awareness and sales.
Four of the best tools you can use to maximize the power of Instagram:
Even though Instagram enjoys a formidable reputation for user engagement, e-commerce stores often find it difficult to actually drive sales because Instagram does not allow the posts to be made clickable and businesses can add only a single link in the bio. Even when people really like something, they need to visit your website and then locate the product to be able to buy it. As you can well imagine, this roundabout way costs a lot in lost sales.
With Scoutsee, you can directly create shop-able posts. The tool allows the creation of a storefront, the link of which, you can include in the bio section. When you share product photos, all you need to do is to mention in the photo caption that clicking on the bio link can take them to the storefront, where they cantransact.
Also Read: Instagram Stalkers Alert
Without detailed performance metrics, any estimate of the performance of your Instagram posts vis-à-vis your competitors’ or even your earlier posts can at best be mere guesswork. With Iconosquare, you get a comprehensive analytics tool that can monitor all the performance parameters that you require to stay ahead of the game.
Apart from being able to measure the growth rate of your real Instagram followers, you can find out where they are located and also analyze the performance of your posts in real-time in terms of the number of likes received and the level of user engagement.
The tool also lets you know the best time for scheduling your posts. With Iconosquare, you can track the difference each filter or hashtag is making to the engagement level of your users so that at the end of the day, you have a better understanding of what works and what doesn’t.
The secret of building user engagement is the consistency of posting and quality of the posts. While you can resort to many initiatives, including user-generated content to keep the subject of the posts relevant to your followers and your business, it can be often very difficult to adhere to a consistent posting schedule due to clashing commitments.
With Later, you can create a visual representation of your posting schedule that enables you to plan ahead and schedule your posts to keep up with follower expectations and boost your brand awareness. The tool also allows you to preview your Instagram feed so that you know exactly how your followers will see your posts.
About 70 percent of vast brands utilize gamification as a major aspect of their promoting methodology. With Woobox, brands of all sizes can make a web-based social networking based challenge that can expand supporters, gather leads and drive online deals.
Woobox has been utilized by four million associations, including Spotify, American Airlines and the NFL.The across the board web-based social networking challenge instrument even incorporates a greeting page and shape developer for the individuals who presently can’t seem to buy a type of advertising mechanization programming.
Using these Instagram tool will allow you to boost your user engagement and drive sales from your e-commerce platform. You will be able to showcase your products better, schedule your posts more efficiently, and monitor your performance and follower behavior more professionally.
Walter Moore is an experienced social media marketing agent who has written extensively on digital marketing strategies on many blogs and websites. With his articles, he shares essential tips for business branding with real Instagram followers.