Using a widely used hashtag will make anyone see you, using a hashtag that has nothing to do with your strategy will make you lose opportunities. People who see it will not like it.
My intention is that, when you finish the class, you are able to identify the best hashtags for your strategy, break with the false myths about the use of hashtags and manage to understand when, how, and where to use them.
Let’s start with the most basic concepts to learn the most advanced theory about hashtags. But do not be scared, I will make it a comfortable reading by interspersing this theory with mistakes that I myself have made a thousand times and that, thanks to that, we prevent you from committing them.
Take the phone and leave it close. With the other hand, take the mouse to follow the reading. If you are one of those with the best mobile, wait to finish reading to open Instagram.
From experience I know that if you do not finish reading the whole class you can miss important details. Come on, we started!
What is a hashtag?
Hashtags are labels that we put on our Instagram posts – and other social networks such as Twitter or Facebook – to mark the content and categorize it under one concept.
For example, if we use the hashtag #ropabebe in our publication, we are labeling our photo under the concept of “Baby clothes”. So that users who are looking for baby clothes on Instagram can see our publication.
Instagram hashtags are composed of a string of alphanumeric characters (they only allow letters and numbers, without spaces or symbols), preceded by a hashtag (#).
Examples of hastags: #socialmedia #emprendedores #blogging #instaexpertos …
You must use the hashtags to position yourself and increase the chances of being seen, although they also work to communicate with your customers.
Use them as a bridge through which your audience reaches your publications.
How to create a hashtag
Sign this up right near the screen: Simplify life to your followers, reduce the effort they have to make to read and understand your publications.
Use short hashtags. The people do not have time. If you have to put a lot of effort into understanding a hashtag, they will ignore your content and go to the next post.
Easy to read:
Having no spaces, it is very difficult to understand a hashtag composed of more than 3 words. Use the “Capitalize” or “Capitalize” technique. This technique is used to show the first letter of each word in uppercase.
Which one is easier to read?
Easy to remember:
If you manage to involve your followers and have other users use the same hashtags that you use, you will automatically be present on their screens.
Try to escape from the typical hashtags that everyone uses but that do not generate traffic to your photos. Answer this question: Have you looked for which photos appear behind the hashtags you use? I doubt that a #TBT or #LoL have anything to do with your business … So, do not use them!
You can use the hashtags to filter the type of audience likely to see your publications. For example, the hashtag #HashtagsInstagram can be used all over the world since the two words are universal. If, instead, we use the hashtag #HashtagsParaInstagram we will be focusing our publication on a Spanish-speaking audience, as the word “para” filters into the Spanish language.
If your product is universal, do not add limits to your hashtag. For example, the word #app is universal but #AppMovil conditions a language.
Encourages the action: What in marketing is known as Call To Action (CTA). Promote an activity related to your business through a Hashtag. For example: #RegalaUnVestido, #DateUnCapricho …
Add hashtags to your profile, right in the description of your account.