Retail Marketing – The Evolution Continues Even After Pandemic

Thanks to the rise of e-commerce, the traditional retailer is facing an uncertain future, while the pandemic did the retail sector no favours, forcing consumers to online shopping platforms. This means retailers must pull out all the stops when it comes to marketing, in a bid to draw shoppers into their store. Of course, location is always the key factor with retail outlets and some nationwide brands are closing some retail stores, as they are losing money every quarter, as online shopping takes their market share.

1. Attractive Signage

Next time you are out and about in the CBD of town, check out the diverse range of Australian neon signs created specifically for stores large and small. Neon is perfect to get the attention of shoppers and a unique design helps you with branding; Google Images will bring you a long list of great examples of neon storefront lighting, if you need some inspiration regarding neon signage. Digital signage is also making its mark and talking to a signage company would lead you to choosing the right systems to fill your shop window. Choosing something out of the ordinary is sure to attract passers-by and your window dressing can take over.

2. Delivery Service

Most retailers have moved into the e-commerce sector, offering a web-based purchasing platform to cater for the online consumer. Industry experts are pretty much in agreement that the retail sector is going through major changes and the future looks like warehousing and logistics will take the lion’s share of the market. Of course, some types of stores will always attract customers, but the trend is turning to e-commerce more and more.

3. The Pandemic

Of course, one of the hardest hit sectors has been retail, with a string of repeated lockdowns seriously affecting their business; stores, restaurants, gyms were all greatly impacted by Covid-19 and even when they do eventually reopen, QR code technology must be integrated to screen for vaccinated people and there will be social distancing guidelines. Those retail stores that have survived the past couple of years are praying for a return to normal and many have had to adapt their business in order to survive. Click here for more reading on the current digitalisation of business.

4. Die Hard Shoppers

Despite the ease of ordering online, there is a percentage of the population that prefers the traditional retail experience, especially when it comes to big-ticket items. Without this group, the retailer would find it hard to stay afloat and many stores are hoping for an end to the pandemic and to get back to normal as soon as possible.

5. Digital Marketing

This is the key to filling your store with consumers; social media platforms are ideal places to post rich content, as everyone has at least one social media account, plus you reach local people who are all potential customers. If you want to make the best from digital marketing, enlist the help of a leading Australian SEO agency, who can tailor their services to suit the client and deliver results.

6. Smart Stores

There are quite a few smart stores in San Francisco where you don’t need anything except your smartphone and the entire purchasing experience has never been easier. Digital currency is definitely the future and a QR code is all that’s needed for payment, while you are likely to be served by a robot. Here is some Australian government information about cryptocurrencies and things to watch out for when accepting payments.

While retail stores do have to create the right in-store ambience, marketing is mainly moving to digital platforms and whatever you sell in your retail outlet, joining forces with a leading digital marketing agency is the key to getting your message out to the right people.

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