Blogging has a special place in the world of digital marketing. Blogs have a potential not only to draw traffic to your brand, but they will amplify your brand properly.
If you expect your blog to work the traffic and revenue magic for you, you need to make it as professional and as appealing as possible. Not every blog out there is guaranteed to resonate with the targeted audience.
As such, you need to look for ways to make your blog stand out from the thousands of competing blogs competing for the same customer in your niche.
Blogging can open you and your business to tons of traffic and leads.
All you need to do is get your blog in front of the right eyes. There’s no point of spending lots of man hours building the perfect blog and presenting it to the wrong demographic.
Remember, setting up the blog the wrong way is futile since no amount of mysql backup tool or promoting it will bear fruit.
Tap Into Useful Informational Resources
There is no denying that a blog can turn your marketing dreams into a reality. However, many people take the plunge into blogging without knowing what it entails.
It’s not all about writing up any form of content and leaving it to fate. From the get go, there is a need to talk to seasoned bloggers who have made a name with their blogs.
There are useful informational resources on the web that will help you up your blogging game even if you are just starting out.
There are three distinct ways that you can resort to if you expect your blog to rank among other widely followed blogs. You need to note that successful bloggers are influencers by their own right.
If you cannot influence potential prospects with quality content, your blog will take years to get you the desired results. Worse still, you are likely to get lost in the roller-coaster of blogs that enjoy little if any flowing.
Use Visual Content
Content is king and so is the visual part of it. Using captivating visuals draws traffic to your site faster than plain blocks of text. Your visual should be set in a way that they lead your customers to your designated calls to action quickly.
Don’t rely on text to do so, since your readers have a limited attention span and patience. Apparently, lack of relevant visual is one leading cause of bounce rates on your blog.
The visual and images you intend to use should tell a captivating story.
Remember to space out pictures along your contest. Don’t leave your followers to scroll all the way down to see the pictures; you will lose them before they get to the bottom of your blog.
If you have little or no idea on how to make pictures work of you, you can resort to free web tools that help you find the right visuals/photos.
Use Survey Tools
When you design your blog and it’s out there, you need to know the kind of content that your readers want. You need to know what your readers find repulsive about your content; it’s not easy to identify such if you are not asking them to feed you back.
The best approach is to use survey tools. These tools not only help you to know your audience’s preferred content, but they help you understand formulas that drive your customers to convert.
Don’t push your customers to give you feedback, but entice them to do surveys without feeling burdened. If your blog requires readers to act on survey question, they are likely to leave and never to return.
Create Calls to Action
A compelling blog operates with a strict editorial policy. This means you need a consistent theme. However, it’s the kind of calls to action than matter most. You want to provide catchy content, but you shouldn’t be all about content.
The main idea is to drive your customers to buy. The calls to action need to be straightforward.
Don’t fumble in this critical area. You want your customers to find you and waste no time making the decision to buy. Remember, the calls to action need to be placed where your customers can see them without a hassle.