If you have ever been to a coffee shop in a tech capital like San Francisco or New York, you have probably heard conversations about poor UX or great UI. Though it may sound like a secret language for tech nerds only, these are concepts that are simple to understand.
Whichever way you break it down, these are two components that are essential to any website, software, or application that we use daily. While they are both crucial to the success of a product, they are quite different.
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What is UX Design?
UX design is a shorthand for User Experience Design. This is a human-first method of designing digital products. Regardless of the medium, UX design encompasses all interactions between a company and its current and prospective customers.
The UX design process has a reach, way past the tech industry. While it can be applied to most businesses, the term is used almost entirely by the digital fields. Another old fashioned way to coin this term is “market research.”
The techniques involve incorporating analysis, optimization, and structure. UX designers are also often responsible for wireframing, prototyping, testing, and development planning. The aim is to connect to the user and solidify a relationship.
What is UI Design?
User Interface, or UI Design, is a multifaceted approach. Similar to graphic design, this field is responsible for building aesthetically pleasing, and responsive experiences.
UI designers are tasked with ensuring that the brand is translated well through the product. Primarily this role produces the skin, senses, and gestures of a product. In other words, screens, pages, buttons, and icons.
It works like this – UI is all about visual and graphic presentation Designers take into consideration elements such as colors and fonts. If you want some examples of fantastic UI, you should visit uimovement.com.
While UX wire maps how users should navigate the product, UI is responsible for implementation. UI structures the product’s reactions in response to user input. Gestures guide users through their digital experience.
Typically, UI designers are responsible for prototyping, interactivity and animation, screen adaptation, and implementation (along with a development team).
UX vs. UI:
To clarify the differences in their functions, let us provide an example. A site that looks beautiful but is very difficult to use has excellent UI but poor UX.
As leaders in the industry, UX design Toronto Brainbox emphasizes that “quality UX and UI design requires a deep understanding of the end-user.” Both need to prioritize human experience.
UI is often more technical that UX, as the role typically involves coding. UX, on the other hand, requires much more analysis and research. In essence, UI and UX are complementary, and sometimes their areas of interest overlap. Neither one is always dominant, and both are crucial to a high functioning product.
According to Craig Morrison, the founder of Usability Hour, asking about the difference between UI and UX is like asking, “what is the difference between red paint and the chemicals the paint is made up of?”
The user interface is just one component of the overall user experience. To have one, you must have the other. Both are vital from the product inception process, to delivery of a world-class product.