5 Key Points You Must Read To Improve Image Optimization for SEO
The hardest part of any SEO project planning is to overcome inertia and getting started. The search traffic gets lost somewhere in a rut when you do not provide Google with the right information.
This usually happens when digital marketers overlook the SEO image optimization as second nature to their marketing projects. The faster you fix this downside, the sooner you will be on the right track to SEO productivity.
Let’s deal with the basics of giving your brand the best SEO image optimization opportunities to succeed without missing a mark.
Optimize Site Images for SEO:
Perfectly optimized images on your site are not only good for your web content, but play a critical role in improving search engine rankings. The most significant implication of website image optimization is enhancing the overall worth of the respective pages; incorporating their titles, headlines and inbound links.
Give Effectual Names to Images:
Descriptive names bring the images a clear identity. An image becomes first-rate with an effectively useful name. 3-5 keyword phrases suffice the need. To avoid losing your image’s focus you can separate the words with hyphens (dashes). A lengthy name can dilute the image influence just like giving it a small, irrelevant name.
Also see: Technical SEO checklist for bloggers
For example, an article talking about declined cryptocurrecny with a featured image of boat in a stormy ocean. Now, if you name the image ‘stormy ocean’ or ‘boat’ rather than making it more relevant to the content it won’t convey anything valuable to search engines to uplift its ranking.
Stay Away from Abbreviations:
Abbreviations act like the termites to image optimization. Using proper keyword phrases in an appropriate way for your site images is a must-have.
It makes no sense to search engine bots and they will decline your attempt to image optimization.
Be Consistent with Names:
Images are name-sensitive. This means giving each image a specific identity by not using its name for other images. Likewise, do not use a single image by giving it multiple names.
This will be a suicidal attempt to your image optimization efforts. The renaming of frequently used image can get it vanished from other site pages. For instance, your logo image should have a distinct name to be used anywhere on the site. But, avoid making it a commonly used image.
Add Reasonable ALT-Text:
Search engines use image ALT attributes as one of the key ranking factors. Be clear-headed and detailed about it.
If you fail to nail it, you are more likely to cut up a large piece of searchers. For example, visually impaired searchers relying on screen readers get the image name when an alt-text is added to it, not otherwise.
Additionally, add captions (visible on sites and helps in ranking) along with detailed anchor text (persuasive phrases convincing the target audience to keep visiting your site).
Also see: Best SEO tips for bloggers
Content plays a vital role in getting even the poorly optimized image appeared in the search results. You might not get a generic image in primary image searching results, but it could fall in primary search results because of content relevancy with the search phrase. However, this is not always the case. For that reason, marketers need to learn the basics of SEO image optimization as it’s one of the linchpins in any successful digital marketing plan.
Reach out digital marketing tricks to take your SEO image optimization to a finely tuned caliber, forcing Google to rank you high.