Over the years, the home buying process has become increasingly digital. Homebuyers rely on the information available on online sites. This transformation is not at all surprising because currently, millennials are the largest group of homebuyers.
With the onset of the pandemic – Covid-19, the home buying process is increasingly carried out digitally or through private showings.
How do you think realtors should begin adapting to these changes? I would say a strong email marketing strategy is the best way to start.
The quickest approach to refashion your outreach is by incorporating direct, personalized, and short email campaigns.
And before setting up your email campaigns, you need to do some email search to find your prospects’ email IDs.
Let me give some ideas to get started with real estate email marketing.
It’s always wise to follow up with your prospects whether you have met the prospect in a private showing or were acquainted in an open house.
You can express your gratitude for investing their time and evoke the home’s attractive attributes through your email.
Neighborhood Expertise Email
In this type of email, you should acknowledge your prospect’s interest in the open house, assure them to offer a broader selection of homes in the neighborhood they are looking for.
Also, you will let them know your expertise in buying and selling. And, let your prospects make their decision without putting too much pressure into buying a home or choosing you as their real estate agent. No one likes it.
Under Contract Email
This email is most disappointing to your prospect (i.e., buyer), so it’s essential to start with the problem and provide a solution.
For example, suppose the house your prospect liked is no longer for sale; you can explain this to him along with a solution. Maybe, you can assure them that you will show more houses.
Client Retention Email
You can’t stay in your prospect’s life forever. However, you can stay in their email inbox with engaging emails.
Always provide values to your past clients by providing valuable information about raising their home value and more. A retention email will keep you on top of their mind the next time someone asks them for a referral or they move.
Homebuying is an emotional experience for almost everyone. It would help if you tapped into these emotions deliberately.
When you provide a top-notch experience to your prospects, they would be delighted to share a glowing review about your expertise and service.
Testimonials will serve as an essential lead magnet factor. Who wouldn’t trust a real estate agent having so many good reviews or feedback from his past clients?
Thank You Email
You should always be grateful for everything you had and have at present. Likewise, show your gratitude to your prospect with a kind note of appreciation and a small gift.
This email will give them a good feeling about how much you value them and helps in continuing the relationship with them.
I hope these email template ideas will pave the wave for your communication into the digital age.