But meeting the goals is not the only final expected outcome, the agency should also be capable at expanding your PPC account, and for that, you will need to make sure that they have the accurate prior experience in the budget category that you are aiming for.
Finding the agency that suits your needs the best from the pool of potential candidates can be a trying process, so
Here are the five steps that you can use to find the best PPC agency for your account:
Research & List the Companies that Meet Your Standards
Start by making a list of the potential agencies, and the best way to do is ask your colleagues for referrals. And if you want more options you can search online on platforms like LinkedIn and up work, or on company databases like Google’s Certified Partner Search. When you have the list, the next step is their thorough evaluation.
Compare them on the basis of quotes, experience, & service package they are offering
Once the list is complete, it is time to narrow it down to the names of the agencies that meet your requirements. Read about these agencies on their websites, and study the service package they are offering; for instance SEM Consultants have a website which you can study to gain better idea about their quality of work, and the services that they offer.
Next, obtain the breakdown of the services covered in the agency’s monthly fee and get the exact idea of the budget range that each agency has had experience in. Also note that, Quotes don’t matter much against agency’s experience & service-package at this stage, you should be prepared to pay more if you find the right agency. However, do make sure that the quote justifies the services they are offering.
Fix a Meeting with Each Agency & Ask the Right Questions
After you have eliminated the names that don’t match your requirements, it is time to further narrow down the list through the means of an interview. This is a very important stage; therefore it is essential that you prepare a list of questions that would help you to gauge the best points about each agency. Frame question that will highlight each company’s strong and weak points as per the requirements that you are looking for. The questions should be able to take you closer to the company which is more likely capable to meet marketing goals and the expectations that you have about the partnership like how often will they report the progress and what keywords they will target etc.
After the meetings with each agency, you should analyze the answers provided by each of them and rate them on the basis of their ability in understanding your needs & the plan of action that each of them has put forward. Since some agencies will want to take their time in formulating answers to your questions, you should not take a decision on the basis of the initial conversation. Give yourself the time to think it all out, and when you are sure that the time is right, on the basis of your evaluation rate the agencies.
Go For It!
Whenever you arrive at a decision, make the last minute re-checks. Re-check the company’s profile by contacting its past clients and ask about the agency’s performance and re-check whether they have handled the budget type that your company is aiming for. When this is done, go ahead and hire the company that tops your evaluation, discuss all the fine points with them and before signing the agreement, do make sure that the proposal completely matches your notes. If the agency is making you sign a bond, it is quite normal, so don’t hesitate; read it properly before signing!