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Instead of resorting to bricks and mortar shops, the sellers or entrepreneurs prefer websites or marketplaces like eBay to boost their business.
Are you also interested in reaping the benefits of online marketing?
Follow the below tips to stand out of the crowd and grow your online business with just few clicks.
Resort to Content Marketing
Product content is an important aspect of online selling. Websites which have blogs get more customers than the ones which don’t. Content marketing is not like traditional sales but it has been researched and found that websites with more than 400 pages have more customers than the ones for which page ranges between 51 and 100.
Use Calls to Action
Most of the sales take place when customers click Call to Action (CTA). Call to Actions must be effective, should be placed at the right area of product description or blog, should be split tested to get more online sales.
This is another indirect method of selling online products. Send emails to as many email addresses as possible help you generate more business. Instead of forcing customers to buy from your website, help them and provide information proactively; this passive approach will generate better sales. Subscribing to your email newsletters is also a kind of commitment that customers unintentionally make and they are more likely to purchase from you.
Building relationships is important to sell products online. Build a social brand by showcasing your products online, get more and more followers and you can sell without even making a pitch.
Social media is also a great platform to get recommendations. People always have more trust on what their friends and family like and share. This is known as influencer marketing.
It is always important to retain of customers than getting new ones. Do not forget to take feedback after every sale you make and work on any negative review that you receive for the product. This approach will not only help you improve your product quality but will also help you get a loyal customer base.
Also positive reviews are a great way to let your perspective customers know about your products.
Inspire your customers
Don’t compel your customers but inspire them to buy from you. As there is minimal chances of personal interaction in online selling you can offer free gifts with purchase to build a good relationship. Slipping samples of other products along with the shipped one or offering discounts on products are some such options to encourage repeat purchases.
Another way in which you can trigger liking which ultimately transforms into sales is by telling the story behind the products. For example if you are selling a vintage necklace or a book by a new author, tell them the story behind to inspire the sale. Is the product handcrafted? Let your customers know that. About Us is also a great place to let your customers know about your business and build a unique identity.
Help your customers
This is another great way to sell your products online. Help your customers choose the right product by keeping quizzes, for example, if you are selling skin care products ask them about their skin type, time of the day they are going to use it and other necessary question and then recommend them suitable products.
Another way you can help customers is by offering them with easy returns. As per a survey, e-commerce sites with ‘no questions asked’ return policy get more sells than the ones which restrict returns or charge on return shipments.
Highlight popular products
This is a psychological way to inspire customers to buy more. Highlight products which are popular or are most bought items at your website/ product range. You can also showcase the related products which customers frequently purchase along with the ones which the shopper is looking at.
Shoppers connect better with the brand when a person of authority or a celebrity is associated with it. Get a public figure endorse your product and the chances of getting a product sold online increases.
Follow the scarcity principle
This is a theory of successfully selling products online. People get more interested in products which are just about to be taken off-shelf or of discounts which are about to be discontinued. Highlight ‘these last minute chances’ well to get more sales.
Make right promises
This is another way to successfully sell products online year after year. Do not exaggerate the features of the product which you sell. People should get what they read and setting right expectations will always boost sales.
So now never see your cart empty, follow the above tips to get regular flow of customers to your e-commerce site.